Content Writing

Looking after all your content writing needs so you can pat all the dogs.

Or do other important biz stuff.

You might be pouring your heart, soul, and dollars into your business, ensuring that the product array is bountiful, or the service offerings are second-to-none. But if that’s not being communicated to your customers or clients via effective content writing, you could be losing out on potential sales and conversion opportunities.

You’re beating a dead dog, which is awful - you’re meant to patting them, and alive ones at that.

On the other hand, purposefully written content that follows clear, set-out goals can help your business build trust and establish rapport with your customers. And this freelance copywriter in Melbourne can do just that!

Give the people what they want with spot-on content writing for your business

What’s the difference between SEO copywriting and content writing? +

Same, same but different – they go hand-in-hand. SEO copywriting and content writing are like eyebrows, they’re sisters, but not twins (and definitely not conjoined, but you do you boo).

The goal of SEO copywriting is to achieve an end goal of sales or conversions.

For example, you might get a SEO copywriter to write for your key landing pages, PPC campaign destination pages and EDM strategies. The copy needs to entice the audience to choose to purchase or convert with your brand, over others.

On the other hand, you can think of content writing as the more informative of the two. Content writing is used to inform, inspire, and entertain – the goal is to establish authority within your industry while connecting with your audience.

Examples of what is considered content writing +

As part of your content marketing strategy, content writing can be done online and/or offline via:

  • Blog posts covering trending topics
  • Emails containing company news
  • Brochures, flyers, and other marketing assets

From blogging to videos and podcasts, HubSpot reports that 70% of marketers are actively investing in their 2020 content marketing strategy. Are you in the game?

Whether it’s to attract new customers or for client retention, it’s essential that you’ve got a freelance content writer who can:

content writing brand tone and personality

Nail your brand’s tone and personality.

content writing campaign purpose

Communicate your campaign’s intent and purpose.

content writing competitor differentiation

Differentiate you from your competitors.

content writing end goals

And ultimately, smash those end goals out of the park.

Here’s where I’ll brainwash you into needing my content writing services.

I’m a perfectionist (read: people-pleaser), almost to a fault. You can rest assured that as your freelance content writer, I’ll:

  • Get to know your brand voice and personality inside out

  • Serve up creative content writing that’s fresh, on point and purposeful

  • Triple check the spelling, grammar, and punctuation

  • Ensure the copy is laid out in a structurally sound and readable manner

  • Let you know if I have an idea or recommendation that might work better

  • Set out the final document clearly for easy circulation back to other stakeholders

You deserve to succeed.

And I’ll back you with content writing services that lets your brand shine.